Lose 25lbs in 30 days!

false weight loss claimsThat’s right, your eyes weren’t deceiving you – you could lose 25lbs in just 30 days!

That’s almost 2 stone just in weight alone and who knows how much body fat you’ll lose and all of the health benefits you’ll gain.

Is this advice coming from me? Of course not…

It’s on the cover of the latest edition of ‘Women’s World’ magazine. You know the sort of magazine I’m talking about?

The headline is obviously there to grab your attention and make you want to buy the magazine so you can instantly find out how you can lose all of that weight in such a short space of time.

Headline grabbers – I use them (but ethically, I may add). They are designed to draw you in, enticing you into wanting to know the secret of successful weight loss.

But they are dangerous (in my opinion). They can be very misleading. You buy the magazine, follow their advice for 30 days and guess what? You only lose 5 lbs. What happened to their promise of 25 lbs?

So you become disappointed and even worse, your motivation drops so you reach for the comfort foods. You become disillusioned with the advice often published in these so-called ‘health’ magazines.

Maybe you’ll try another magazine or browse the Internet for the next weight loss fad.

Let’s face it, 25 lbs in 30 days is not great advice. Maybe if you cut back on your calories drastically, avoid food, concentrate on diet pills and shakes, then you may lose 25 lbs. What exactly are you losing though?

Body fat? Probably not. It’s more likely to be water weight and muscle mass. Losing muscle mass is definitely not a good thing – the less muscle you have, the lower your metabolism. The lower your metabolism, the more body fat you’ll store. The vicious circle of dieting.

In 30 days, I’d suggest a sensible weight loss would be between 6 to 12 lbs BUT it really depends on where you are right now – how much you weigh right now, how much body fat you have right now, how much muscle mass you have right now, how old you are, how active you are, what foods you’re eating right now and much more.

How can the editors of these magazines know all about you? They don’t – they just generalise and it’s misleading and wrong. I guess if the headline was “Lose 6 lbs in 30 days”, it wouldn’t be a great seller.

Let’s be realistic. To lose weight and keep it off long-term, you must be sensible. You must do the following:

  • Eat natural, one-ingredient foods
  • Don’t strictly count calories but don’t eat less than say 1,000 calories a day
  • Never go on a ‘low-fat’ diet – you need to eat fats – the right kind of fats, that is
  • Cut out (or reduce) sugar
  • Buy fresh produce
  • Cut down on your dairy and wheat intake
  • Avoid fruit juices and eat the whole fruit instead
  • Drink plenty of water – a glass before each meal or snack is a good idea
  • Keep active – 10,000 steps a day
  • Exercise – get off your bum!!!

My 10 tips for you to follow!

PLEASE don’t believe the hype in the media – the headlines are there to sell the magazines. They don’t know you personally and they don’t know YOUR situation.

Stay real and get great long-term results.

By the way, as a Personal Trainer, I cover all of this when I work with you. My programmes are specific to your needs and your lifestyle. I don’t go for the magazine headlines! If you’re interested in a free personal training strategy call, click here: PT CALL

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